What is a Niche Website? – A Beginner Friendly Explanation

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Everybody in this generation knows what a website is, perhaps you too have you’re own. Before, only big companies has it, but now it seems that almost everybody has a website whether you’re a celebrity or just another ordinary human being.

Probably the reason why it is so common today is the fact that, these days if we have some queries or interested in something we go to our trusted search engine whether its Bing, Yahoo or Google and find our answers to a blog or a website, whether it’s about dogs, fitness, plants, hobbies and even how to make money online or about affiliate marketing for that matter etc.

And in this generation, building or creating a website is also a way of earning you’re side income. If, done right.

I broke down this post into 4 sub-topics and made it simple to be understood by anyone specially a beginner.

Let’s begin, shall we?

What is a NICHE?

First of all before we get into the main topic. Let’s talk about the word NICHE.

What is a niche, actually?

If you search the web, for the meaning of niche, it will give you different meanings.

In dictionary.com, Niche was defined as : – a place or position suitable or appropriate for a person or thing ex. to find one’s niche in the business world – a distinct segment of a market


And other people who called themselves as “gurus”, define or describe Niche as “something that you are passionate about or things that you love doing, things that you enjoy”.

But from the training through the platform that I am using, I learned that Niche is simply a group of people who are interested in something specific.





Like what I mentioned earlier on the introduction of this post, everybody is searching the web on different topics, it can be about dogs, fitness, plants, how to make money online, affiliate marketing etc. So those are example of niches.

The different kinds of Niches

With that being said, Niches are almost everything and everywhere. Simply because it is something that people are always looking for an answer and the three major or popular amongst affiliate marketers are these three : HEALTH, WEALTH & DATING.

But it can be anything like as follows :

  • Bicycle
  • Gardening
  • Cooking
  • Baking
  • How to sing
  • Playing instrument
  • Basketball or any sports
  • Scrapbooking
  • Gadgets
  • Technology
  • Make up
  • Kids
  • Motherhood
  • Photography
  • and many more

See? Niche is almost everything that people are looking for.

What really is a Niche Website?

Alright… so, do you start to get the picture?

Now that you understand what is Niche, as an affiliate marketer or not, you have to narrow down you’re chosen niche, it has to be specific otherwise you won’t be able to talk to you’re audience efficiently. This is where the Niche Website comes in.

Therefore, Niche Website is the place where you put all those informations about you’re chosen niche.

So for that matter a Niche Website is a site or a blog that aims its attention to a particular “narrowed down” group of people, ( I will explain it later ), that shares a common specific interest.

To give you an example, let’s take COOKING as our niche– Cooking is a very broad topic, like what I said if you’re topic is broad it will be difficult to reach and talk to you’re audience effectively, so you have to narrow it down, let’s say… Cooking that focuses on those people who are vegetarian, so you’re website should contain vegetarian recipes (e.g using tofu as an alternative for burger patty etc). Well then of course you can have any topic you want as long as it is relevant to you’re niche.

As a niche website / blogger, you have to make sure you provide you’re readers solutions or answers to their problems through writing helpful, informative, quality content. In addition, it has to be well-organized and interesting by using appropriate and relevant images or videos.

That is why you must choose a niche that you are passionate about or things you enjoy because you will be writing posts, lots of posts about and around that niche.

Examples of Niche Websites

I think this post will not be complete if I’m not going to provide examples of Niche Websites.

I am going to use the given niches above and narrow it down for you. Thus, if you are planning to build you’re own website, you can choose base from these examples :


  • How to be like an Olympic medalist cyclist. [ You can talk about good workouts, gear, equipment, techniques etc ]


  • How to grow a specific flower / plant / vegetable etc. [ You can talk about organic fertilizer, best soil for it, etc ]


  • Basketball skills [ My mentor used this as an example on his training, he talked about on Improving Shooting Skills ]


  • Being a mom [ You can talk anything about pregnancy until the giving birth to the baby etc ]


  • Cellphones [ You can do review, comparison etc ]


  • Ukulele [ You can talk about how to play, tips and tricks, provide easy chords to follow and so on… ]


  • Make up for women in their 50’s [ you can make a make up product review, talk about what shades that fit to every skin color, the latest trends. And the list can go on.]


  • Pictures for Instagram [ You can teach how to’s, filter, camera, correct pose etc ]

So probably I don’t to go further, for sure you already understand what it is that I’m trying to point out.


I’m just going to make a recap here, just in case you didn’t spend time reading this post from the top till this point, (which I hope that you did)…

So a Niche is simply a group of people searching or looking for the same stuff.

In order for you to communicate efficiently with you’re audience you have to narrow down you’re niche.

And YOU as an affiliate marketer or not, needs a NICHE WEBSITE where you write you’re helpful, well-organized, interesting and quality content blogs focusing on the “narrowed down” group of people who are looking for a common specific niche.

Remember this, the more you put effort on giving you’re readers a better quality content, the more chance in winning you’re audience’s hearts and trust therefore you’re giving you’re site a great opportunity to get a high ranking at Google.

I hope I have provided you enough information and answered : “What is a Niche Website?”

If you are planning to build you’re own now or maybe in the future, bear in mind that you should talk about the things that you enjoy talking about, so it won’t give you the feeling that you have to do it? or you need to do it? like it’s a “WORK”.  And lastly, it takes a lot of time, effort and work specially if you are just starting.

There you have it! I made it concise and simple as much as I possible. Because, I am a reader myself. I prefer to read posts where I can relate and understand easily.

I want to hear from you

I just couldn’t end this without asking you about you’re thoughts? or questions?

Maybe if you have something to add or simply you found something that needs correction, please feel free to leave it in the comment and I’ll be happy to reach out to you.

One more thing… If you want to thank me… you can share this post with you’re friends or to you’re social networks!

REMEMBER : Sharing is caring!

Thanks! And I’ll see you on my next post!


Wishing success for everyone!





19 thoughts on “What is a Niche Website? – A Beginner Friendly Explanation”

  1. I had so much trouble picking my niche at first, it was so hard and I think I overcomplicated it. I wish i would have had this guide! Thanks for sharing!

  2. Amazing website great content. Really helped me find a profitable niche after so much thinking. I have booked marked your page and added to social media. I am sure my friends will enjoy.

  3. Hi Minah,
    It is very difficult sometimes to select a niche. Your post is well explained and very helpful. Easy terminology to understand and the concept of thinking a group of people searching for the same stuff. It is a simple concept and worded in a simple manner to understand. Many thanks for this wonderful article.

  4. A great job was done over here. Even though having some pieces of knowledge about NICHE it is always good to update what we had learned, I am about to build another website and I got stuck on choosing the NICHE, after reading this amazing post, opened my mind and gave me an idea.
    Thanks for sharing. Worth reading.

  5. Great post Mina. You’ve explained what a niche website is very well. I think this post will help a lot of “newbies” out there who are just getting started in niche marketing and starting a website. I have my own blog which is in the “lifestyle” “mom” type niche. It has posts about various topics from mom blogging to parenting to relationships to saving and making money.

    I think running a niche website/blog is a great way to make money and I wouldn’t just say “on the side”, because I collaborate with many bloggers who are making $10,000 and up each month on their blogs. It’s amazing how you can write about what you’re passionate about while helping others and earn that kind of money. 🙂

  6. What a nice post you wrote! I really enjoyed reading it and I could not be silent about your post so I decided to leave my comment here and say Thank You! For sharing this quality post with others.
    Actually this is exactly the information that I was looking for about what is a niche and when I landed to your website and read this post, it answered all my questions in details.
    So I’m happy that you decided to write about this topic and share it with people. It’s very useful and can definitely be used as a great source for all what a niche is.
    I will come back to your website again for sure and I’m looking forward to read your new posts.)


  7. Thank you for this information on niche markets. I wanted to start up a new website my self and I was having a lot of difficulty narrowing down to a particular niche. This really helped me narrow it down and focus on a smaller niche market.

  8. You have hit the nail on the head with this post. I’m sorry I did not find information like this when I did my first website. Needless to say, I didn’t have a clue about a niche. I heard the term, but was so confused and couldn’t find a training with a simple explanation. I certainly don’t want others to be confused about a simple yet very important idea for their website. I’ll definitely share this post.

  9. To select a winner niche is one of the hardest things. You made it very clear and to make a choice will be easy thank you Mina!
    Will use your tips and advice the next time … my first nich has chosen me and I plan to complete it l.

  10. I am not sure how to comment through WA so I am not sure if this comment is going to have my image of if its even going to post.

    As a beginner myself I had no idea what a niche was when I first signed up for WA. Even after going through some training and viewing some videos I was still a bit lost. Having read your post it made me wish I had read this article prior to jumping into my new career path. It would have made my decision-making process a whole lot easier and the training I went through a lot more understandable.

    I hope to see you post additional articles that will simply other related topics as well. You do a great job!!

    • Thanks you so much Ricardo. I feels great to know that my post helped you even in a tiny way.
      I’ve been there– I thought I can do Affiliate Marketing by myself, so I kept on watching tutorial, read tons of blog posts–
      to learn but instead… I got lost!

      I hope you’re doing good in WA too.
      Wishing you success!

  11. Hi Mina, I love this. Your explanation of Niches and how to find the perfect one is spot on. Your post makes it easy to really think about what it is you are interested in and the best approach to finding what your niche is. I sometimes struggle with this because there are so many things I am interested in but it’s hard to pick just one. I will take you advice, and thank you for sharing your thoughts on this topic.

  12. Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, let alone the content!

    • Thanks Eve!
      I’m glad that you find my site– nice.
      I’m still new to blogging, still on learning, but I believe that
      I’ll get there.

      It took me a lot of time to fully set my site–
      Building it is easy, but to make it look good (design) like the others,
      it took me a lot of time– from changing themes and choosing my colors.


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